
FMA Consulting
Certified Privacy & AI
Governance Consulting
Growth Strategy &
Project Management
Media & AdTech
Advisory
About
FMA Consulting
Shannon Fitzpatrick founded FMA Consulting to
empower Australia's media, marketing, and advertising
industries with expert solutions in media growth, AI
governance, and privacy management. He has over 20
years of senior leadership experience at eBay, Domain,
NewsCorp, and Fairfax.
Shannon is a certified AI Governance Professional (AIGP)
and Certified Information Privacy Manager (CIPM).
FMA Consulting’s mission is to help businesses
confidently navigate evolving privacy and AI regulations
through practical and compliant strategies.
Our comprehensive privacy & AI
audits cover your tech stack, data
practices, and pixel tracking to
uncover risks and provide
actionable insights for compliance
and optimisation.
Perfect For: Media agencies,
marketing teams & media
owners
Audits & Health Check
FMA - Privacy & AI Services
Privacy Policy Reviews
We craft and update privacy policies
that are transparent, compliant with
Australian laws, and easy for your
customers to understand. We work
with internal legal teams or our
legal partners to insure compliance.
Perfect For: Businesses needing
clear and compliant policies
Privacy & AI Training
Our bespoke training covers the
fundamentals of privacy & AI , risk
& harms and mitigation strategies
to empower your team with
practical knowledge.
Perfect For: Media agencies,
marketing teams & media
owners
FMA - Media & AdTech Services
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Growth Strategy
We design growth strategies
tailored for commercial media
focusing on people, product,
technology, and process to drive
incremental revenue and optimise
resources effectively.
Perfect For: Media owners,
publishers, and brands exploring
retail media opportunities
Give a detailed description of the service being provided here.
Give a detailed description of the service being provided here.
Project Management
We ensure effective stakeholder
alignment, process optimisation,
and delivery of initiatives. From
RFP’s, managing timelines &
coordinating teams, we help you
achieve strategic objectives.
Perfect For: Media companies
undergoing M&A, complex data &
tech projects, or seeking
operational alignment
FMA Client Testimonials
“Shannon's expertise and deep understanding of AdTech, programmatic setup and the digital advertising
landscape was hugely advantageous for our small but growing business. His contribution to elevating Sitchu's
go-to-market strategy and brand initiatives was also highly invaluable. Shannon brought fresh, innovative ideas
to the table, helping the team improve our market positioning. He helped build out a new growth and
commercial plan for 2024, which has a solid foundation for our future growth and success.”
Holly Perks , Editor-In-Chief Sitchu, Head of Marketing Belle Property
"I have worked with Shannon twice over the last 5 years and find him a skilled and hands on consultant.
In 2019, I collaborated with Shannon on the Nine Fairfax Data Unification in merging the respective Adobe
Audience Manager platforms whilst he worked at Domain. In 2024, I recommended Shannon to the CRA team to
drive the CRA audio ID project from business case to acceptance. On both projects, he has shown great
capability in managing various stakeholders with ease to deliver on the project objectives.”
Angelo Sinibaldi , Director - Data Commercialisation & Strategy, Nine
Sam Buchanan , CEO, IMAA ( Independent Media Agency Association)
“Shannon’s expertise in digital data and privacy has been invaluable to IMAA. His proactive approach in
providing regular updates on privacy and AI, along with his insights as a keynote speaker at Interdependence
Day, positioned him as a true thought leader and partner to our industry body. Shannon’s ability to simplify
complex topics and offer strategic guidance has been a huge asset. I would highly recommend him to anyone
looking for a trusted advisor in the tech and data space.”
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